Sell yourself by creating captivating copy. Tell you audience in 150 characters who you are and why they want to follow you. Let your personality shine through here! Figure out who your ideal follower/customer is and write a bio that appeals directly to them.
Include a call to action. Tell them why they should click on your link. Include emojis. They’re bright and draw attention to that section.
#3 What Is your Niche’?
We all have a niche’.
What industry do you work in (this is big if you are a brand or you sell products to consumers)?
What are your hobbies (if you travel a lot and your posts will be travel related then that is your niche’.
Once you figure out what that is, stay focused on appealing to that audience and being consistent about it.
If your niche is travel and you start posting about fitness, you not only aren’t appealing to the right audience but you will quickly lose interest for lack of consistency.
If you are in the health and fitness industry you should focus on posting a lot of healthy lifestyle photos. Workout photos, healthy recipes etc. These things will appeal to others who are interested in the health and fitness industry.
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