The Facebook LIVE Guide


1. Prepare & Plan

  • Gather your Tools (click here for my favorites)
  • Select your Topic (click here for 20 ideas)
  • Write out Bullet Points & Questions you’ll ask to create engagement during your FB LIVE
  • checkDecide BEFORE going Facebook LIVE if you will be holding your phone horizontal or vertical – you CAN NOT change this once you start!
  • checkJoin Impacting On Purpose to access our support community and some of the videos below: CLICK HERE!

2. Promote

  • Write an engaging title to your Facebook LIVE – would you watch it? 
  • Pick a time to broadcast your Facebook LIVE 
  • Notify your network (post, email, text, etc.) when your Facebook LIVE will be (I find it best 24 hours before and then 15 mins prior). 
  • checkShow up on time and GO LIVE!

3. Go LIVE!

  • Welcome everyone – ask for engagement right away and don’t wait for people to hop on!
  • Share a BRIEF outline of what you’ll be chatting about today
  • Get Started right away and deliver your content!
  • checkAsk for feedback but don’t wait for answers – talk to the ones who will watch later!
  • checkHave a Call To Action: download, share video, tag a friend, send me a message, etc.
  • check Give a BRIEF recap of what you covered for those who joined later 
  • check CLOSE your video with a Thank You and ask them to click “get notifications” after it ends so they can tune in again next time!

4. Follow Up!

  • This is the ENTIRE reason we do Facebook LIVE!
  • Comment back a Thank You to everyone who engaged!
  • Provide the Call to Action if you had one (download, link, video, etc.)
  • checkAsk for feedback – what did you like about the Live, what could I do better?
  • checkBuild a relationship first! Get to know them and share your passions with them through conversations instead of providing offers to order or join!

5. Repurpose your FB Live!

  • Share the link via an email to your subscribers 
  • Download and post it to YouTube
  • Take quotes or tips from your FB LIVE and make a graphic (I use www.canva.com)
  • checkTurn the content into a blog post that you can share later 
  • checkMake it into a Call to Action for your next FB LIVE!

Make sure to sign up below for future updates, courses, challenges, bootcamps and much more from Natasha Roberson!

Get Your FREE Content Idea Planner

Enter your email for instant access

You have Successfully Subscribed!